Novoville Mobility (Code: 115631)
The project concerns the upgrade of the Novoville Parking platform into a comprehensive digital infrastructure for managing urban mobility services — Novoville Mobility — which connects parking, public transport and sustainable modes of travel into a unified digital ecosystem, with the aim of gradually transitioning cities and citizens towards alternative, lower-carbon transport solutions.
'Digital Products and Services Development' — Axis 2.3 'Digitalisation of Enterprises'
Action 16706 'Digital Transformation of Small and Medium Enterprises'
115631 — Novoville Limited Greek Branch, Kountouriótou 21, Volos
Project Budget: €1,179,600
EU Funding: €572,020
Novoville Mobility is a radically renewed version of the existing Novoville platform, designed to transform it into a comprehensive urban mobility management solution.
The platform starts from parking (Park & Ride) and connects all available "green" modes of transport — buses, electric vehicles, shared bicycles, electric scooters — to cover the "last mile", which is the greatest challenge in modern urban mobility systems worldwide.
By leveraging AI, Big Data and open API technologies, the new platform drives a change in the transport behaviour of residents and visitors, removing every barrier to the success of multimodal travel.
The platform integrates all urban transport modes into a single system. Citizens plan their journey, find the nearest transport options, purchase a ticket and compare alternatives — all from one application.
A comprehensive incentive system that rewards citizens with green points for every sustainable mobility choice. Points can be redeemed for free parking time, tickets or other services.
The unified digital wallet (e-wallet) serves as the hub for all transactions — buying tickets, paying for parking, redeeming rewards — in a single interface.
The platform introduces Big Data, Machine Learning and Artificial Intelligence innovations into the urban mobility market. The analytics tools provide municipalities with real-time KPIs, demand forecasting and reward design capabilities.
The platform aligns with Sustainable Urban Mobility Plans (SUMPs), strengthening Novoville's position as a tool for implementing municipal strategy.
Novoville Mobility is designed with outward expansion in mind, targeting three markets: Greece, Cyprus and the United Kingdom. The vendor-agnostic API architecture allows easy adaptation to any urban environment.
Existing partnerships with municipalities in the target markets (Athens, Kifissia, Volos, Trikala, Amathous Cyprus) form a strong foundation for the commercial exploitation of the platform.
The platform is being developed in collaboration with municipalities already using Novoville's services, ensuring realistic specifications and testing under real-world conditions.
The largest target market. Leveraging existing parking infrastructure and expanding into mobility services.
Pilot deployment of a Park & Ride system with connections to the metro and urban bus network.
Novoville's home base. Comprehensive development of mobility services in a mid-sized urban centre.
Deployment of digital mobility solutions in a city with an active SUMP and sustainable transport targets.
International expansion — the first deployment outside Greece, as part of the outward growth plan.
